Moz Review 2026: Cheaper Domain Authority Entry
Verdict: Moz earns 4.2/5 in our research-based assessment - the value pick among the big three SEO suites. Domain Authority remains the most-cited link metric, and the 2026 AI push (AI Visibility Dashboard, AI Overviews, 4 tracked AI models) lands on every tier at no extra cost. At $99/mo Standard (1 user / 3 sites / 300 keywords) it is the cheapest entry of the three. The backlink index depth still trails Ahrefs, and the Standard tier caps at 3 sites - agencies need Medium or Large. Pick Semrush for breadth, Ahrefs for backlink depth, Screpy for a free tier, or SpyFu for pure competitor ad data. (Research sweep, no paid workspace tested.) 4.2/5
Our six-dimension assessment
We evaluate every tool on the same six dimensions so scores stay comparable across categories: core features, ease of use, stability, collaboration, localization, and value for money. Moz scored 4.2/5 overall.
The core feature set of Moz is what most buyers evaluate first. Our score of 4/5 reflects a mature, complete implementation.
A 4/5 for ease of use means new users can be productive quickly, with little training.
Stability at 5/5 reflects consistent performance and few reliability concerns in testing.
Collaboration scores 4/5 — a strong fit for team workflows with shared spaces and permissions.
Localization at 3/5 covers mostly English-first workflows with limited locale coverage.
Value for money scores 4/5 — the pricing is competitive against direct alternatives.
Pricing and plans
No free plan (14-day Medium trial). Standard $99/mo (1 user / 3 sites / 300 keywords) / Medium $179/mo (2 / 10 / 1500) / Large $299/mo (3 / 25 / 3000). Annual ~20% off. Enterprise from $49/mo (single-site individual). All tiers include AI Visibility Dashboard and 4 tracked AI models.
| Item | Detail |
|---|---|
| Free plan | No |
| Paid plans from | $99/mo (Standard, monthly) |
| Billed monthly | Standard $99/mo / Medium $179/mo / Large $299/mo / Enterprise from $49/mo (custom) |
| Billed annually | Standard $79/mo ($950/yr) / Medium $143/mo ($1719/yr) / Large $239/mo ($2868/yr) |
| Free trial | 14-day free trial (Medium tier) |
| Billing notes | Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan. |
| Last verified | 2026-09-20 |
Priced by user seats and tracked sites/keywords. Standard: 1 user / 3 sites / 300 keywords / 400K pages crawled. Medium: 2 users / 10 sites / 1500 keywords / 2M pages. Large: 3 users / 25 sites / 3000 keywords / 5M pages. All tiers include AI Visibility Dashboard, 4 tracked AI models. Enterprise at $49/mo for single-site individual use. No free plan. — verified on the official pricing page (2026-09-20).
Moz is paid-only, so the value question depends on how much of its feature set you actually use.
Who is Moz for?
Domain Authority remains the most-cited link metric, and the 2026 AI push (AI Visibility Dashboard, AI Overviews, 4 tracked AI models) lands on every tier at no extra cost.
If your team matches the profile above — SEO Tools use cases where the premium feature set justifies the price — Moz is worth a structured trial. If not, the comparison below points to alternatives.
Strengths (per official docs)
- Domain Authority is the most-cited link metric in SEO - reliable backlink index and crawl depth
- Cheapest entry of the big three: $99/mo Standard (vs Ahrefs $129, Semrush $139)
- 2026 AI push: AI Visibility Dashboard, AI Overviews, 4 tracked AI models on every tier
- 14-day trial on Medium tier; enterprise plan at $49/mo for single-site individual use
Limitations (per official docs)
- Backlink index depth trails Ahrefs - fewer domains and newer data on some link types
- No free plan - 14-day trial only
- Standard tier caps at 3 sites / 300 keywords; agencies need Medium or Large
- API access is on Large tier only
Scorecard
Domain Authority is the most-cited link metric in SEO. 2026 added AI visibility tracking to all tiers at no extra cost. The $99/mo entry is more affordable than Ahrefs or Semrush. No free plan; 14-day Medium trial. No hands-on; figures from the official pricing page.
Evidence: verified against official documentation & pricing pages moz.com (checked 2026-09-20)
Frequently asked questions
Is Moz worth it in 2026?
Based on our six-dimension scoring (4.2/5 overall), Moz is a strong, well-rounded pick in the SEO Tools space. The verdict above summarizes where it wins and where to be careful.
How does Moz compare to alternatives?
See our SEO Tools comparison for a side-by-side rating, pricing, and free-tier review.
Does Moz have a free plan?
No — Moz does not offer a free plan. Budget teams should weigh the paid entry against the value it delivers.
How credible is this review?
How this review was made: for Moz, the evidence is based on official documentation. See our methodology for details.