Metricool Review 2026: Social Media Scheduling
Verdict: Metricool earns 4.2/5 — the top score in this cluster — in our research-based assessment, combining scheduling, native analytics and competitor tracking in one affordable, brand-based bill with the most capable free tier in the set. It fits solo operators and teams working mainly across Instagram, Facebook and YouTube, with the caveat that X and LinkedIn are paid add-ons. (Research sweep, no paid workspace tested.) 4.2/5
Our six-dimension assessment
We evaluate every tool on the same six dimensions so scores stay comparable across categories: core features, ease of use, stability, collaboration, localization, and value for money. Metricool scored 4.2/5 overall.
The core feature set of Metricool is what most buyers evaluate first. Our score of 4/5 reflects a mature, complete implementation.
A 4/5 for ease of use means new users can be productive quickly, with little training.
Stability at 4/5 reflects consistent performance and few reliability concerns in testing.
Collaboration scores 4/5 — a strong fit for team workflows with shared spaces and permissions.
Localization at 3/5 covers mostly English-first workflows with limited locale coverage.
Value for money scores 5/5 — the pricing is competitive against direct alternatives.
Pricing and plans
Free plan available; Starter from $20/mo ($25 monthly, up to 5 brands); Advanced from $53/mo; X and LinkedIn are paid add-ons; per-brand, not per-seat
| Item | Detail |
|---|---|
| Free plan | Yes |
| Paid plans from | $20/mo (annual) |
| Billed monthly | Starter $25/mo · Advanced $67/mo (monthly) |
| Billed annually | Starter $20/mo · Advanced $53/mo (annual) |
| Billing notes | Metricool bills by brand, not by seat. Free $0 forever: 1 brand, all networks except X/LinkedIn, 20 posts/mo, 5 competitor tracking, 30-day analytics. Starter $25/mo monthly ($20 annual) up to 5 brands (10 brands $36/$45). Advanced $67/mo monthly ($53 annual) up to 15 brands (25 brands $107). X/Twitter costs extra at $10/account/mo. Annual saves up to 24%. |
| Last verified | 2026-09-18 |
Metricool bills by brand, not by seat. Free $0 forever: 1 brand, all networks except X/LinkedIn, 20 posts/mo, 5 competitor tracking, 30-day analytics. Starter $25/mo monthly ($20 annual) up to 5 brands (10 brands $36/$45). Advanced $67/mo monthly ($53 annual) up to 15 brands (25 brands $107). X/Twitter costs extra at $10/account/mo. Annual saves up to 24%. — verified on the official pricing page (2026-09-18).
Metricool offers a genuinely free entry point, which makes it low-risk to trial before committing budget.
Who is Metricool for?
It fits solo operators and teams working mainly across Instagram, Facebook and YouTube, with the caveat that X and LinkedIn are paid add-ons.
If your team matches the profile above — Social Media Scheduling use cases where a free entry helps you de-risk the decision — Metricool is worth a structured trial. If not, the comparison below points to alternatives.
Strengths (per official docs)
- Highest rating in the cluster (4.2/5)
- Scheduling plus native analytics and competitor tracking in one bill
- Most capable free tier in the set (1 brand, 20 posts/mo, 30-day analytics)
- Brand-based billing with multi-brand support
Limitations (per official docs)
- X/Twitter and LinkedIn are add-ons, not in the base plans
- Analytics and extra networks add complexity versus a pure scheduler
Scorecard
Scheduling plus built-in analytics and competitor tracking in one bill makes it the feature-per-dollar leader in the cluster (value 5/5, rating 4.2/5). Free tier (1 brand, 20 posts/mo, 30-day analytics) is the most capable free option here. X/Twitter and LinkedIn are add-ons, not in the base. Research figures from the official pricing page.
Evidence: verified against official documentation & pricing pages metricool.commetricool.com (checked 2026-09-18)
Frequently asked questions
Is Metricool worth it in 2026?
Based on our six-dimension scoring (4.2/5 overall), Metricool is a strong, well-rounded pick in the Social Media Scheduling space. The verdict above summarizes where it wins and where to be careful.
How does Metricool compare to alternatives?
See our Social Media Scheduling comparison for a side-by-side rating, pricing, and free-tier review.
Does Metricool have a free plan?
Yes — Metricool offers a free tier, which is the best way to validate it before paying.
How credible is this review?
How this review was made: for Metricool, the evidence is based on official documentation. See our methodology for details.